DATA PROTECTION AND PRIVACY POLICY
1. INTRODUCTION:
Afrodiva Exotic Hair Boutique Ltd., as a responsible data controller and data processor (where applicable), and its subsidiaries and affiliates (hereinafter “AFRODIVA”) recognise the importance of privacy of its users and also of maintaining confidentiality of the information provided by its users.
This data protection and privacy policy (“Privacy Policy”) provides for the practices for handling and securing users’ Personal Data (defined hereunder) by AFRODIVA.
This Privacy Policy is applicable to any person (“User”) who subscribes, intends to subscribe, or enquires about any product(s) made available by AFRODIVA (“Products”) through AFRODIVA’s website (the “Website”).
For the purpose of this Privacy Policy, wherever the context so requires, “you” or “your” shall mean “User”, and the terms “we”, “us”, and “our” shall mean “AFRODIVA”. For the purpose of this Privacy Policy, “Personal Data” means any data, in whatever source or form, that leads to recognising you as a data subject specifically or makes it possible to identify you as a data subject directly or indirectly. If we combine information that we consider to be non-personal with personal data, we will treat the combined information as personal data under this Privacy Policy. Note that we may de-identify or pseudonymise personal data so that it is non-personal, such as by aggregating it or converting it to a code. We will treat de-identified or pseudonymised information as non-personal to the fullest extent allowed by applicable law.
By using or accessing the Website, the User hereby agrees with the terms of this Privacy Policy and the contents herein. If you disagree with this Privacy Policy, please do not use or access our Website.
This Privacy Policy does not apply to any website(s) and mobile apps of third parties, even if their websites/products are linked to our website. Users should take note that information and privacy practices of AFRODIVA’s business partners, advertisers, sponsors or other sites to which AFRODIVA provides hyperlink(s) may be materially different from this Privacy Policy. Accordingly, it is recommended that you review the privacy statements and policies of any such third parties with whom they interact.
This Privacy Policy is an integral part of the Terms and Conditions of Use.
2. USAGE OUTSIDE THE GEOGRAPHICAL LIMITS OF THE USER’S COUNTRY OF RESIDENCE
Please note that due to the international nature of our business, we may need to transfer your personal data to our affiliates or third parties located outside your country of residence, including to countries that have not been granted adequacy status by the data protection supervisory authority in your country of residence and/or which have data protection laws that are different from those that apply in your country of residence. We may transfer your personal data to such jurisdictions only where we have implemented appropriate safeguards to ensure that your personal data remains protected and secure.
Your personal data will primarily be stored and processed in the United Arab Emirates and any such other jurisdiction where a third party engaged by AFRODIVA may process the data on AFRODIVA’s behalf.
By using the Website and purchasing our Products, you are providing AFRODIVA with your explicit and clear consent to the transfer of your Personal Data outside of your country of residence to process your Personal Data for the purpose(s) defined in this Privacy Policy.
If you have any concerns in the processing of your data and wish to withdraw your consent, you may do so by writing to the following email ID: Experience@afrodiva.com. However, if such processing of data is essential for us to be able to provide products to you, then we may not be able to guarantee your use of the Website after your withdrawal of consent (unless we have another legal basis for such processing of your personal data).
3. TYPE OF PERSONAL DATA WE COLLECT
The Personal Data, as listed below, is collected for us to be able to provide the Products chosen by you.
AFRODIVA collects and processes Personal Data about you when you (i) access and/or use the Website (such as creating an account or forming part of subscription or loyalty programmes (if any)); (ii) purchase our Products; and/or (ii) interact with us via email.
AFRODIVA collects personal data directly from you during your registration on the website, including:
(i)personal identification information (such as your name and age); (ii) contact details (such as your email address, postal addresses and telephone number); (iii) banking information (such as card payment information); and (iv) any other information required for registration on the Website (such as demographic information or other).
AFRODIVA collects and processes further personal data while you visit, access, use, browse, purchase from our website or contact us for query resolution, including information collected through cookies, pixel tags and other technologies; the type of device you are using; demographic information; IP address; the internet service provider; browsing history; device identity; mobile operator; Wi-Fi connection; service set identifier; aggregated or anonymised information; and other information provided by you.
AFRODIVA may collect further Personal Data (i) (i) available in the public domain; (ii) obtained from any third party; or (iii) obtained from social media channels (such as your name, email address, friend list, profile picture or any other information available by your account settings).
4. PURPOSE AND LEGAL BASIS FOR PROCESSING OF PERSONAL DATA
We need to collect personal data in order to provide you with the requested products.
We will only collect and process personal data if we have a legal basis for doing so under applicable data protection or privacy laws. The legal basis will depend on the reason(s) the relevant personal data was collected or requires the use of your personal data. The legal basis will be (i) for the performance of our agreement with you; (ii) where necessary to comply with a legal obligation; (iii) for our legitimate interests (to operate and improve our business); and/or (iv) with your consent.
If the legal basis of our processing of personal data is consent, you may withdraw your consent at any time. In some circumstances, it may mean that we will not be able to provide all or part of the products requested. All products purchased before the revocation of your consent will continue to be delivered (with cancellation and/or refund being possible only in accordance with the Terms and Conditions of Use).
5. USE OF INFORMATION
The personal data collected depends on the nature of the relevant assistance and may be used for various purposes, including to: (i) facilitate and improve your online shopping experience, including by use of artificial intelligence to allow Users to virtually try our Products; (ii) provide the Products you request, including customizations where requested, process transactions and send you related information, including confirmations, tracking information and receipts; (iii) respond to your comments, questions and requests and provide customer service; (iv) communicate with you about the Products, offers, promotions, rewards and events and provide news and information we think will be of interest to you; (v) manage your online account(s) and send you technical notices, updates, security alerts and support and administrative messages; (vi) personalise your online experience and provide advertisements, content or features that match your profile and interests; (vii) monitor and analyse trends, usage and activities; (viii) process and deliver contests, promotions and rewards; (ix) link or combine with information we get from others to help understand your needs and provide you with better service; and (x) carry out any purpose for which the information was collected.
6. THIRD-PARTY LINKS
The website may provide links to third-party websites or applications of AFRODIVA’s business partners, advertisers and sponsors or other third parties. The scope of this Privacy Policy is limited to the Website and does not apply to any third-party links you may access through the Website. AFRODIVA is providing these links only for your convenience and neither endorses nor controls such links and is not responsible for their contents and information and privacy practices. We request you to read their privacy policies prior to disclosing any information to them. The use of a third-party link by a user shall be done entirely at the user’s risk, and AFRODIVA shall assume no liability or responsibility for the same.
7. HOW LONG DO WE KEEP YOUR PERSONAL DATA?
AFRODIVA will retain your personal data on its servers for as long as is reasonably necessary to fulfil the purposes for which the information has been collected and is being processed for (including for a period which enables us to handle or respond to any complaints, queries or concerns relating to the products provided).
In some circumstances we may retain your personal data for longer periods of time, for instance, where we are required to do so in accordance with any applicable legal, regulatory, tax or accounting requirements (including to protect the vital interests of a user). When your personal data is no longer needed to be retained, we will ensure it is either securely deleted or anonymised.
8. WITH WHOM YOUR PERSONAL DATA IS SHARED
We may share/disclose your personal data internally with our affiliates and/or other third parties to provide you access to products and services offered by them (such as website hosting, data analysis, payment processing, order fulfilment and delivery; information technology and related infrastructure provision; customer service or other services). We adhere to appropriate security measures to protect your personal data while we share it with them for processing. Further, wherever applicable, we bind these third parties with appropriate agreements and require them to process your personal data only for specific purposes along with confidentiality and with appropriate security measures.
AFRODIVA may disclose the User’s Personal Data if required to do so:
• by law, required by any enforcement authority for investigation, by court order or in reference to any legal process;
• to conduct our business;
• for regulatory, internal compliance and audit exercise(s);
• to secure our systems;
• in connection with, or during negotiations of, any merger, sale of company assets, financing or transfer of all or a portion of our business to another company; and/or
• To enforce or protect our rights or properties of AFRODIVA or any or all of its affiliates, associates, employees, directors or officers or when we have reason to believe that disclosing Personal Data of User(s) is necessary to identify, contact or bring legal action against someone who may be causing interference with our rights or properties, whether intentionally or otherwise, or when anyone else could be harmed by such activities.
Such disclosure and storage may take place without your knowledge. We shall not be liable to you or any third party for any damages howsoever arising from such disclosure and storage.
9. RIGHTS OF DATA SUBJECT
It is important to us that you understand your rights under the law and how you can exercise them. You may have several rights as required under applicable law, including the following, under certain circumstances:
• right to be informed about the legal basis and the purpose of the collection of your Personal Data (these details are provided through this Privacy Policy);
• right to request access to your Personal Data that we hold about you;
• right to request corrections to your Personal Data if incorrect, and/or modifications to your Personal Data if incomplete or updates where your Personal Data held by us is out of date;
• right to request destruction of your Personal Data; and
• right to withdraw your consent to the extent any of your personal data is collected based on your consent. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
The above rights may be limited, for example, if fulfilling your request would reveal personal data about another person or if you ask us to delete information which we are required to keep by law or due to compelling legitimate interests.
If you have a privacy-related request or complaint or have any concerns in the processing of your data and wish to withdraw your consent, you may do so by writing to the following email ID: experience@afrodiva.com. We may request some information to identify you, which will only be used to process such a request.
10. HOW WE PROTECT YOUR PERSONAL DATA
In order to protect your personal data, AFRODIVA has put in place industry-standard security measures to protect the loss, misuse and/or alteration of personal data under our control, including technical and organisational security measures. These include having appropriate confidentiality, data protection and security terms in its arrangements with third parties. We train and require staff who access your personal data to comply with our data privacy and security standards. We require our service providers, or other third parties we engage with and to whom we disclose your personal data, to implement similar confidentiality, data privacy and security standards and measures when they handle, access or process your personal data.
We adhere to strict security guidelines for the storage and disclosure of personal data and practise safe disposal or anonymisation of personal data when no longer needed. We keep our systems updated from time to time to protect your personal data against any hacking or virus dissemination.
Payments on the Website are managed by third-party service providers. We bind these third parties with appropriate agreements to ensure that the personal data is only processed for specific purposes along with confidentiality and appropriate security measures.
However, please be aware that the transmission of information is not completely secure for reasons beyond our control. By using the Website, you accept the inherent risks of data transmission over the internet and the web world.
Users are responsible for ensuring the protection of login and password records for their account. We are not responsible for any breach of security in this respect, including whenever it occurs on any third-party site that you may decide to transact with.
11. CONSENT
By providing your personal data and purchasing our products, you consent to the collection, use, storage, disclosure and otherwise processing of your information (including sensitive personal data) on the website in accordance with this privacy policy. If you disclose to us any Personal Data relating to other people, you represent that you have the authority to do so and to permit us to use and share the information in accordance with this Privacy Policy.
You have an option to withdraw your consent that you have already provided by writing to us at Experience@afrodiva.com. Please mention “Withdrawal Of Consent” in the subject line of your communication. We will verify such requests before acting on them. Please note, however, that withdrawal of consent will not be retroactive and will be in accordance with the terms of this Privacy Policy and related terms of use and applicable laws. In the event you withdraw your consent given to us under this Privacy Policy, this may hamper your access to the Website or restrict the provision of our Products for which we consider such information to be necessary.
12. OPTING OUT
We provide all users with the opportunity to opt out of receiving non-essential (promotional, marketing-related) communications from us on behalf of our partners and from us in general after setting up an account. If you do not wish to receive promotional communications from us, then please unsubscribe by clicking on the “unsubscribe link” in the email or write to us at Experience@afrodiva.com.
13. COOKIES AND SESSION DATA
A. Cookies:
AFRODIVA’s use of cookies is similar to that of other reputable online companies.
Cookies are small pieces of information that are stored by your browser on your device’s hard drive and that collect information about your interaction with the website and the internet. This information allows us to serve you better and more efficiently by (i) personalising the advertisements that may be displayed on the Website and (ii) allowing ease of access by logging you in without having to type your login name each time (only your password is needed).
A cookie may also be placed by our advertising servers or third-party advertising companies. Such cookies are used for purposes of tracking the effectiveness of advertising served by us on any website and also to use aggregated statistics about your visits to the website. Third-party advertising companies or advertisement providers may also employ technology that is used to measure the effectiveness of the advertisements. Such information is anonymous and is collected through the use of a pixel tag, which is an industry standard technology and is used by all major websites. They may use this anonymous information about your visits to the website in order to provide advertisements about services of potential interest to you. The information so collected during this process is anonymous and does not link online actions to a user.
Most web browsers automatically accept cookies. By changing the options on your web browser or using certain software programs, you can control how and whether cookies will be accepted by your browser. AFRODIVA supports your right to block any unwanted Internet activity, especially that of unscrupulous websites. However, blocking AFRODIVA cookies may disable certain features on the website and may hinder an otherwise seamless experience to purchase certain products available on the website.
B. Automatic Logging of Session Data:
Each time you access the website, your session data may get logged. Session data may consist of various aspects, like the IP address, operating system and type of browser software being used and the activities conducted by the user while on the website. We collect session data because it helps us analyse a user’s’s choices andand browsing patterns,s, including the frequency of visits and duration for which a user is logged on. It also helps us diagnose problems with our servers and lets us better administer our systems. The aforesaid information cannot identify any User personally. However, it may be possible to determine a user’s Internet Service Provider (ISP) and the approximate geographic location of the user’s point of connectivity through the above session data.
14. CHANGES TO THE PRIVACY POLICY
Please check our Privacy Policy periodically for changes. We will notify you of changes to this Privacy Policy by publishing the updated version on the Website and/or by sending you an email (as required by applicable law). Your continued use of the Website or purchase of any of the Products on the Website shall be deemed an acceptance by you of the Privacy Policy.
15. CONTACT US
If you have questions about this Privacy Policy or wish to contact us for any reason in relation to our personal data processing, please contact us at Experience@afrodiva.com.
The Privacy Policy was last updated on 15-07-2026
